“LivingOffset is a global movement that gives the people the opportunity to make simple lifestyle choices that can offset their human activity, whether offsetting the ‘emission impact’ cost of a Starbucks coffee, the train journey to the office or the taxi ride to the cinema. We deliver the necessary tools and a platform that enables ordinary people to make choices to make their contributions count, to start making a difference immediately, along with many thousands, and hopefully millions, of others

• IT Rollout and Ongoing Opex 24%. This is the spend required to roll out the full product globally/Opex support.
• Marketing and Global Rollouts 48%. This is needed to roll out LivingOffset in Europe/USA/Asia. Carbon Reserve 6%.
• Set aside for purchasing underlying carbon inventory.
• ICO Cost 9%
• Costs incurred in the ICO process and preparation of ICO event with advisors.
• A small percentage of Pre-Sale funds will be used to finance marketing activities for the Main ICO sale. Group Operations 13%.
• Funding working capital outside of marketing and IT

• ICO Participants 65%
• Reserve 9% This portion of total supply will be kept in reserve.
• Advisors 3% This portion is for our key ICO advisors and advocates of our company aims.
• Founders 12% This proportion will be for the company founders and management team.
• Future Staff 6% This is reserved to ensure that we continue to attract top-performing employees.
• Referrals 5% As marketing is key, we will use this allocation for a referral programme